Market research
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Complex market analysis
On the basis of complete and detailed factual data and its analytical comparison, RPRG carries out a complex market analysis according to product groups. Comprehensive estimation of major manufacturers’ marketing policy contains:
- Estimation of sales volumes, capacity, development prognosis, distribution of shares of the key market representatives.
- Analysis of customers’ conceptions of brands: peculiarities of customers’ perception and motivation, brand images and hierarchies, role of different advertising vehicles in informing brand images.
- Customer segmentation and peculiarities of brand positioning.
- Analysis of companies’ BTL and PR activities in advertising. Estimation of volumes and budgets.
- Reconstruction of advertising concepts of major manufacturers based on the formalized estimation of advertising material.
- Complex assessment of effectiveness of marketing communications (ÀÒL, BTL and PR) – the level of trademarks’ assimilation in customers’ minds and degree of advertisement’s impact on consumption.
- Estimation of the product range, the scope and dynamics of retail and wholesale prices.
- Analysis of the marketing policy of major manufacturers by comparing the data listed above as well as monitoring and media clipping.
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