Monitoring studies

Ad monitoring

BTL communications monitoring

Media monitoring

Music video monitoring

Archive of ad samples

Hardware & Software

Advertisement samples archive

A unique archive of television advertisements

The archive of television advertisements contains samples of all commercials that have ever been broadcasted on Russian television channels since 1993. These are almost all Russian television advertisements. The agency can get a selection of all advertisement samples of any advertiser, brand, category of commodities or services, and period of time. The samples may be provided on CDs, DVDs, VHS, U-matic, and as avi, mpeg files. The Client may be offered with the following additional services:

• free lists of commercials on the related category
• selecting and recording commercials chosen by the Client
• information about the period of commercials broadcasting
• transcripts of commercials
• back translations (translation of the text of commercials’ into European languages)
• story boards (splitting commercials into scenes with text)
• delivery of files with samples via FTP

Archive of advertisements in the press

This archive stores samples of advertisements which have appeared in the press since 1995. The samples are provided in the form of computer .jpg files or color laser prints. The Client may be provided with the following additional services:

• selection of advertisement samples according to particular criteria
• database of advertisements’ publications
• information about publication periods
• back translations
• advertisement text in the electronic text format
• assessment of the advertising budget of each advertisement
• retrospective monitoring and scans of advertisement samples in editions not included in the agency’s monitoring package.

Archive of outdoor advertisement samples

The archive of outdoor advertisement samples contains photos of outdoor advertisements and advertisement places in Moscow and 100 cities of Russia in 1994 – 2002. Since 2002 there has been no free access to the archive of outdoor advertisement samples which are now provided exclusively. However, at the moment samples can be provided online on ad hoc basis. Samples are provided in such forms: photo album, computer .jpg file, color laser prints. The Client may be offered the following additional services:

• free lists of advertised brands and advertisers for a particular period
• selecting samples according to the Customer’s criteria
• database of outdoor advertisement places
• estimation of expenditures connected with placing a particular advertisement
• information on the advertising period
• samples integrated into an electronic map

Video advertisement samples are provided only if requested in advance.

Samples are offered in the following forms:

• audio copy on an audio cassette
• computer .mp3 or .avi file.

Additional services:

• samples can be sent promptly via FTP