Market research

Experience in market research

Research types and methodology

Special studies

For the music market

For periodicals

Audience for outdoors ads

Technical resources

Receivables format

NEW OFFERS

Special studies for the music market

Complex research of the music market in Russia is carried out on an ad hoc basis. There are options as follows:

Fame and popularity of performers (performer rating)

• Different respondent groups (by age, gender, education, occupation) that music performers are known to
• Music performers’ fame rating with different respondent groups
• Performers grouped by age, gender, education, professional qualities, regions and fame.
• Complete list of performers named by respondents
• Performers liked or disliked by the audience and their ratings
• Performers’ ratings and ranks given by different target groups
• Structure of performer’s fame: sources and means of promotion

Fame and popularity of music compositions / songs (music composition rating)

• What music compositions are known to different respondent groups (by age, gender, education, occupation)
• Rating of music compositions’ popularity with different respondent groups
• Different characteristics of music compositions’ popularity (according to age, gender, education, occupation and region)
• Complete list of music compositions named by respondents
• Music compositions liked or disliked by the audience and their ratings
• Music compositions’ ratings and ranks with different target groups

Styles of music preferred by consumers

• Popularity and preference of music styles and trends
• Estimation of the market value of particular music styles and trends

Music products purchases

• Rating of performer purchases. Who was purchased recently
• Citizens’ paying capacity and expenditures for music products
• The fact of possessing tape recorders, CD|DVD|MP3 players by different society groups
• Preferred places for buying music products and their ratings

Performers’ images

• Performer’s images testing
• Song and music video images
• Creating an associative portrait of the performer
• Performer assessment criteria
• Period of popularity and consumer loyalty to a particular performer, style, trend

Information sources

• What information music products consumers use and where they get it from
• Popularity of music programs
• Popularity of music editions
• Attendance of concerts and performances
• Popularity of music stages

New performers assessment

• New performers’ popularity potential testing by a target audience
• Recognition and building the performer’s image
• Style development

Consumer behavior

• Places of purchasing and their preference reasons
• Perception of different forms of organizing audio products trade by consumers
• Attitude to buying from catalogues and mailing. Willingness to buy from catalogues and mailings. Willingness to receive audio-carriers by post and other forms.

Advertising and television support of performers and releases

• The role of advertisement in forming perceptions of products of music markets
• What is remembered best in music products advertisement
• Advertisement types liked and disliked by consumers. Advertisement which makes people buy music products.
• Types of advertisement. Expert estimation.
• Combination of different forms of television support of releases – direct advertising and trailers.
• Music advertisement pretesting. Consumer reactions.

Product design

• Assessment of covers and design of cassettes and CDs

Analysis of commercial offer and estimation of sales volumes

• Presence of and assortment of music products in different types of sales outlets
• Distribution of music products to different types of sales outlets
• Analysis of connections between such factors as price, product appearance and type of sales outlet
• Price levels of commercial offers of different products. Average prices.
• Structure of purchases. Concepts of price.
• Popularity / attendance of different sales outlets. Data on consumer traffic of particular sales outlets.
• Estimation of sales volumes according to types of sales outlets and particular albums.