About the Company

Brief history

Our clients

Our regional network

The company structure

Our team

Vacancies

Brief history

RPRG is an independent research company. It was established in 1992.

Originally, its main field of activity was Public Relations services, which was reflected in its name. The company’s debut was holding the first Public Relations Seminar in Russia. Its first clients were the All-Russian Realtor Guild (its first congress was organized by RPRG) and the world-known automaker General Motors (RPRG organized and conducted the opening ceremony of the Park Avenue Motor Show).

However, the company developed steadily and was looking for new prospective business areas. Advertising monitoring became one. In 1993, in cooperation with major international network agencies such as DMB&B, Ogilvy & Mather, McCANN-ERICSON, BBDO, Saatchi&Saatchi, the first Russian monitoring project was launched. At first, it covered only television channels and the press, but in 1994 outdoor advertising as well as radio stations and the underground in 1995 joined the list of the media participating in advertisement monitoring. Advertisement monitoring turned out to be in demand. So in 1996, RPRG launches a large-scale regional project. The key project task was to form a single network for collecting data on all advertisement types at the national and regional levels in Russia. Nowadays, along with the monitoring of all television channels broadcasted in Moscow, we monitor all local television channels in 15 major Russian cities. At the same time, a network for outdoor advertisement monitoring in 100 cities of Russia was established and launched.

By 1997, almost all major participants of the advertising market have become the company’s clients: advertisers, advertising agencies and the media. Along with the advertisement monitoring, RPRG offers the music market a new product: music videos monitoring. The main consumers of the new service are recording studios, producers and producing centers, and distributors of music products.

In early 1990s, RPRG was one of the first companies which began providing various market research services. In 1997-1998, RPRG carried out a large-scale analysis of the marketing services market itself in 8 major cities of Russia. As a result of this 2-year work, a 2-volume reference book “Market research in Russia” was published; the company, due to a great amount of received data, becomes a qualified expert in the market of such services and, at the same time, improves its research methodologies and works on innovations a lot. Thus, company specialists created and implemented the technology of passenger traffic measuring which is effectively used for audience evaluation and outdoor advertisement effectiveness as well as for evaluating building prospects and investment attractiveness of commercial property.

In 1998, having received a grant from the World Bank, the Public Relations department of the company successfully implemented a large-scale project promoting a series of business reference books for foreign companies and investors. Due to this great work, foreign companies that were about to enter the Russian market or those that had entered it not so long before as well as foreign investors in the Russian business society got understanding of the Russian market; they obtained the necessary information about partner and customer choice in different business spheres.

In 1999, together with the National Institute of Social and Psychological Research, Russian Public Relations Group began to publish and distribute a monthly “Independent media estimation”, based on its own data and in cooperation with the leading experts.

In 2000, the company’s strategy changed. RPRG started paying more attention to exclusive market Ad hoc research and individualized media monitoring rather than syndicated media research.

The client base also changed: advertising agencies and media-sellers that had prevailed before were replaced by products and services providers, distribution networks and the media. Focus on long-term multi-aspect relations with key Clients and satisfaction of their different information and research needs became the main principle of the company.

Today RPRG is a company with huge real-life experience in the sphere of market and monitoring research. It possesses a unique archive of samples of advertisements that has ever appeared in Russia, an archive of various market research which contains hundreds of reports on various market segments, unique and innovative technologies created exclusively for the Russian market and probe-tested by working with it for many years. Recently the company created a unique methodology of BTL communications research and assessment of their effectiveness.